Dose — Amplifying the Black Experience
Web Design, Product Design
Impact, Personal Project
Dose was an incredible project to work on. At the time, it was actually the first project I worked on with a small studio and John, the founder, paused all studio operations for a week to gather a team of people to build out this product. The framework was based off of Dr. Julia Garcia’s concept of prompting people with a few curated questions to help them share their lived experiences. It became a two-sided concept, with people working through their experiences based on the prompts and then, if they decided to publicly share, those experiences being published on the site for other’s to better understand the Black experience in America.
Since it was such a quick project, as soon as we heard the concept, we started designing it out. From 20-person impromptu Zoom calls to the most chaotic Figma files you ever did see, we ended up building out this simple web app with Webflow & Typeform. The goal of the experience was to include some diverse colours and punchy type while still leaving room for the people using the platform to really share without being overwhelmed by the site.
It was such a success. We gathered hundreds of responses and opened a ton of eyes to the racial injustice that people have to deal with on the daily. After the initial launch, the Dose team ended up collaborating with a major newspaper and we built an entirely new experience to facilitate that collaboration.
It also garnered some press from Typeform, Product Hunt, Muzli, Sidebar, and the UX Collective that culminated with a talk given at the Webflow World Tour.